“La Grande Bellezza” was an outdoor campaign developed for our client Air Albania. By using interactive & creative ambient media for a local bus station we engaged potential customers in winning free tickets to Rome.
The activity captured the attention of one of the most crowded areas in Tirana.
Air Albania started its operations in 2019, becoming the flag carrier of Albania. Being new in the industry, it needed a strong campaign that would raise immediately awareness for the brand and boost the first trials.
We executed an integrated Corporate campaign that communicated to the audience the pride of the company, its Albanian origin, the destinations Air Albania was opening to the public and excellence in service.
The message, clear: “For some it’s important the destination, for others the journey. For Air Albania, they both are.”Read More